Your people know things about AI adoption that your dashboards don't
Ethnobot conducts ethnographic interviews across your workforce — at scale — to surface the adoption patterns, hidden tensions, and capability constraints that no survey or usage report can see.
The result isn't a score. It's an intelligence layer: the stories, evidence, and organisational signals you need to make AI transformation decisions that actually work.
Proprietary Framework
The Absorption Gap
Most AI assessments measure tool deployment. We measure something no one else captures: the delta between what your people can do with AI and what your organisation actually enables.
This gap — the Absorption Gap — is why adoption stalls despite investment. It explains why teams with identical tooling perform differently. And it's the signal that tells you where to intervene, not just where to invest.
You've invested in AI. You've rolled out tools. Now you need to understand what's actually happening — who's adopting, who's resisting, where the real barriers are, and what to do about it.
AI Transformation Leads
Chief People Officers
Change Management
L&D Directors
Digital Strategy
CIOs & CDOs
Research package
Designed for how insights actually get used
One person reads everything. Their boss reads the summary. The project team wants actions. Comms wants quotes. Every deliverable is built for a specific reader.
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Executive Brief
The 2–3 page document that gets forwarded to the CEO. Headline finding, key insights, maturity distribution, and recommended actions.
For: C-suite, Board, Steering Committee
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Full Research Report
15–25 pages of deep analysis: themes, tensions, behavioural patterns, mental models, maturity drivers, and specific recommendations tied to evidence.
For: Research Leads, Change Managers, Project Teams
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Segment Profiles
One-page profiles for each adoption segment — making abstract patterns feel like real people you can design interventions for.
For: L&D Teams, Team Leads, Change Managers
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Quote Library
150–300 verbatim quotes tagged by theme and sentiment. The kind of evidence that moves a room — ready for internal comms, slide decks, and business cases.
For: Comms, Internal Marketing, Anyone Making a Case
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Live Dashboard
Watch themes emerge in real time as interviews accumulate. Patterns, maturity distribution, trust spectrum — updating live throughout the study.
What are you trying to understand? We design the interview to fit your organisation, cohorts, and transformation context.
Day 1–3
2
You distribute links internally
Each participant gets a unique link. No app installs, no accounts. They have a 15–20 minute conversation with the Helix Interviewer — on their time, at their pace, from any device.
Week 1–4
3
Intelligence accumulates
Every interview is analysed immediately. Themes, patterns, and tensions emerge as your dashboard updates in real time.
Ongoing
4
You receive the full research package
Executive brief, research report, segment profiles, quote library, and ongoing dashboard access. Everything you need to act.
Day 3–5 after close
The difference
This isn't a survey
Typical survey
"Rate your AI confidence 1–5"
Structured scales, checkboxes
Statistics without stories
"65% are confident" — so what?
Ethnobot study
"Tell me about a time AI surprised you"
Real conversations, real stories
Evidence that explains the why
"People trust AI for drafts but not decisions — here's why"
"We knew adoption was uneven. We didn't know people were using AI in secret because they thought their manager would disapprove."— Ethnobot study participant
Continuous intelligence
An ongoing signal, not a one-off report
Consulting engagements end. Surveys capture a moment. Ethnobot builds a longitudinal view of your organisation's AI culture — one you can revisit, re-run, and track over time.
Wave 1
Baseline
Wave 2
+6 months
Wave 3
+12 months
Same people. Same questions. New answers. See whether your interventions are working. Watch which segments are moving. Identify where adoption is accelerating — and where it's stuck.
Baseline Study
Where your organisation stands today
Full ethnographic study: interviews across your workforce, complete research package, absorption gap analysis, and segment-level insights you can act on immediately.
Pulse Studies
What's changing and what isn't
Lighter-weight re-interviews at 6 or 12 months. Same cohorts, comparable data, direct measurement of cultural and behavioural shift. See your transformation move — or not.
Benchmark Intelligence
Where you sit against your sector
Anonymous, aggregated comparison data drawn from Ethnobot's growing cross-industry dataset. Know whether your patterns are unique to your organisation or common to your industry.
Show us the question
Tell us what you're trying to understand about your organisation's AI adoption. We'll tell you what we'd learn and how we'd get there.
Curious what the interview feels like? Try the individual version — a free 10-minute conversation that maps your personal AI profile. Discover your AI Profile →