AI Adoption Intelligence — ethnographic interviews → actable briefing
Ethnobot conducts ethnographic interviews across your workforce — at scale — to surface the adoption patterns, hidden tensions, and capability constraints that no survey or usage report can see.
The result isn't a score. It's an intelligence layer: the stories, evidence, and organisational signals you need to make AI transformation decisions that actually work.
AI Adoption Intelligence is Ethnobot's organisational motion of the same instrument: workforce interviews that return evidence and an actable briefing — not a survey score, not a chatbot demo.
One instrument. The vertical is who you interview, which question you ask, and which report shape leadership and participants need. Commission a study when you need the Absorption Gap measured across cohorts — start smaller with a free diagnostic if you want a low-friction pulse first.
Most AI assessments measure tool deployment. We measure something no one else captures: the delta between what your people can do with AI and what your organisation actually enables.
This gap — the Absorption Gap — is why adoption stalls despite investment. It explains why teams with identical tooling perform differently. And it's the signal that tells you where to intervene, not just where to invest.
You've invested in AI. You've rolled out tools. Now you need to understand what's actually happening — who's adopting, who's resisting, where the real barriers are, and what to do about it.
"Perhaps an over focus on the role of AI to make existing processes more efficient rather than design."
Leadership needs to know what to change. The team needs to feel seen. One report can't do both jobs well.
Every study also includes
"AI amplifies my thinking. It's like I have a very bright assistant who is happy to apply intelligence to whatever I ask."
Ready to find out what your people really think about AI?
Start with a free 15-person diagnostic — or reach out to discuss your study.
"We knew adoption was uneven. We didn't know people were using AI in secret because they thought their manager would disapprove."— Ethnobot study participant
"I asked Claude Pro. I talked through the situation, then progressively updated the chat following emails from the client. I then used a game theory strategist prompt to structure considerations."
"I currently use AI for work maybe once a week; it would increase to probably daily if I had that option."
Consulting engagements end. Surveys capture a moment. Ethnobot builds a longitudinal view of your organisation's AI culture — one you can revisit, re-run, and track over time.
Same people. Same questions. New answers. See whether your interventions are working. Watch which segments are moving. Identify where adoption is accelerating — and where it's stuck.
AI Adoption Intelligence is Ethnobot's commissioned organisational study: ethnographic interviews across your workforce that return an intelligence layer — stories, evidence, and signals including the Absorption Gap — so transformation decisions rest on more than usage dashboards.
Surveys ask people to rate confidence on a scale. Ethnobot runs short structured conversations that surface why adoption stalls — trust, secret use, enablement blockers — then packages evidence leadership and participants can both use.
Two audiences, two reports: a Leadership Brief and a Team Debrief. Every study also includes the live deliverable set on this page — Executive Brief, Full Research Report, Segment Profiles, Quote Library, and Live Dashboard. No invented extras.
You brief the question, distribute unique interview links, watch intelligence accumulate on the dashboard, then receive the research package after close. Interview length stays page-local — a short structured conversation on the participant’s time.
By measuring the Absorption Gap — personal capability versus organisational enablement — through qualitative interviews, not seat counts alone. Read the framework on /absorption-gap.
Begin with a free 15-person diagnostic (interview links within 24 hours, no call required), review an example sample report, or reach out to Helix Lab to commission a full study. There is no public price on this page.
Enterprise reviewers: privacy and APP posture live on /privacy.
"I have a creative writing degree and I feel like I am losing my foundational skills in writing."
ThinkerPolicy researcher — the emotional depth surveys miss
Begin with a free 15-person diagnostic. Interview links within 24 hours, no call required. Or brief us on the question — we'll design interviews that fit your cohorts and return a package leadership and your people can both use.
See what a study delivers (example, not a client case) →Curious what the interview feels like? Try the individual version — a free 3-minute conversation that reveals your personal AI archetype. Discover your AI type →